Case Study: ITC's e-choupal
•Location:
Maharashtra, India
•Proponent:
Indian Tobacco Company,
Hyderabad, India
•Concept:
ITC-supported kiosks allow
farmers to access market
prices, order supplies and learn best practices
•Farmers
can get the best prices for their products, cutting out middle-men
•ITC gets a
direct supply channel, and a new way to sell its seed, fertilizer and other products