The Bottom: A Brief Description
®3-4 billion people with per-capita equivalent purchasing
power (PPP) less that US$2,000 per
year
®Could swell to 6-8
billion over the next 25 years
®Most live in rural
villages or urban slums and shanty towns—movement
towards urbanization
®Education levels are low or no-existent (especially for women)
®Markets are hard to reach, disorganized, and very local in nature
http://www.wri.org/meb/wrisummit/pdfs/hart.pdf