Outline
uMy
Background—A Context for my Comments
u“Berkeley’s”
Credentials
vPeopleàImpactàReputationàBrand ValueàPeople
uWhy
is this Topic Increasingly Important Today?
vThe Evolving
(Critical?) Role of the Modern Research University
uDiffusing
Knowledge & Understanding
vAn Example:
Electronic Design Automation (EDA)
vTransferring
What?
uFacilitating
Invention & Diffusion
vThe Moon Shot
Principle—Use-inspired basic research
vThe Priests
versus the Shamans
uImpeding
Collaboration & Diffusion
vExample: Faculty
consulting in the UC system today