Outline
uMy Background—A Context for my Comments
u“Berkeley’s” Credentials
vPeopleàImpactàReputationàBrand
ValueàPeople
uWhy is this Topic Increasingly Important Today?
vThe Evolving (Critical?) Role of the Modern Research
University
uDiffusing Knowledge & Understanding
vAn Example: Electronic Design Automation (EDA)
vTransfer what?
uFacilitating Invention & Diffusion
vThe Moon Shot Principle—Use-inspired basic research
vThe Priests versus the Shamans
uImpeding Collaboration & Diffusion
vExample: Faculty consulting in the UC system today