Elements of Evaluation
 Which payoff path will focus centers achieve?
• Patents, Papers, Citations Not Fast Enough
• Two-Year Research Products May Be Limited
• Metrics Must Assess the Research Process & Goals
• Find Indications That the Payoff Curve is Steep
2000
2005
2010
100,000 -
10,000 -
1,000 -
100 -
10 -
1 -
0.1 -
0.01 -
2015
Text Box: Relative Research Metrics
Relative Research Metrics
} d = metrics at the end of two years
FCRP
Payoff
Zone
Source: Sonny Maynard, MARCO, 1998