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Interface: SQL / Host Language
Values get passed through shared variables.
Colons precede shared variables when they occur within the
SQL statements.
EXEC SQL:  precedes every SQL statement in the host language.
The variable SQLSTATE provides error messages and status
reports (e.g., “00000” says that the operation completed with no
problem).
EXEC SQL  BEGIN DECLARE SECTION;
                    char  productName[30];
EXEC SQL  END DECLARE SECTION;