The Reflection-Map is spherically wrapped around the scene. The letters are mapped on a square with transparency- and bump-mapping. The dragon is lit by a Spotlight, two rim-lights from the back and a fill light from the left.

Sources:
Reflection-Map : http://www.panoguide.com/gallery-images/1553.jpeg
Wood-Texture : http://fc01.deviantart.com/images3/i/2004/176/4/1/Desk_Texture.jpg
Dragon : Model provided in the sample scenes