Magic Mirror
Redefining the retail customer experience.
When it comes to fashion, there are hundreds of brands, styles, and trends available in a wide range of prices. Combine this with the difficulty of dating; first impressions make a huge difference and the clothing choices that individuals make can make a huge difference in the way potential partners perceive them. Fashion can affect morale, confidence, and esteem, and is a huge part of a person’s identity and self-expression. Because of this, many find the experience of shopping for clothes to be frustrating or demoralizing. We were passionate about solving this problem because we know many people who have this lack of confidence when it comes to fashion, and many of us can speak personally to the link between fashion and good first impressions.
In our first iteration of user research, we performed several interviews with individuals in our target group: single and ready to mingle young adults. We supplanted this data with observational studies on Tinder and Reddit. We learned that these people relied on two things when it came to fashion: inspiration and feedback. Sometimes they found them in unconventional places: Reddit threads, YouTube, and cheap online stores. Yet many of them felt they had not yet found their perfect style, whether that was because of access, opportunity, finances, or simply having the confidence to branch out.
We wanted to create a product that allowed users to complete three of the tasks that we found through user research. These tasks were: buying clothes, finding fashion inspiration, and gaining feedback on style. We also wanted to incorporate the ability to try on clothes in real time. Thus, we decided to host our product in a traditional retail environment, so that users may use it while actually shopping. This brought us to the idea of a product that would live in the changing room of a clothing store, allowing users to try on clothes, get feedback, gain inspiration, and then finally complete their purchase.
The Smart Mirror can be placed adjacent to a changing room in a retail store. Not only does it function as a mirror, it has several other capabilities. It employs a touch-screen design that allows users to interact with it and utilize its other functionalities. It can take a full three-dimensional scanned image of a person, allowing them to view their profile at all angles with ease. Users can also access the store’s full inventory from the mirror with the simple click of a button. With each item a user tries on, the mirror dynamically suggests other items to pair with the outfit. Perhaps most importantly, the mirror allows users to connect with their friends and family through social media to share their outfits and gain feedback.
Garrett Mar |
Falak Daud |
Drew King |
Angela Eun |