Sets the item label string. If the item can be created with a null label, then it cannot be set with this method.
The label string can mark a character of the label as the Windows shortcut by preceding the key with an ampersand (``&''). Ampersands are stripped from label before it is used as a label. Double ampersands are converted to a single (unstripped) ampersand.
The test label will only be set if the object was not originally created with a bitmap label.