Multiple kinds of notifications on your phone. Here's the red dot with the number of messages on it. What other kinds are there?

• Toast - appears within an app only
• Email? Easy or hard to ignore What do you prefer? Which are more interruptive? Urge to clear the red dots on the screen? They effect your brain the seritonin in your rain (red dots in particular)

From a company's perspective, it's trying to get your attention Not an altruistic service It's not always the case, but incentives are there. War between companies to get your attention Important to think about how you use notifications if you're doing Mobile app development.

If you've bought something like a fitbit, you're buying into the idea of something pursuading you to do something.

Tip example - How are they doing the study? What are the conditions? What are they measuring? (how much they tip) How do they sample? Are they consenting the participants like we have to do the menus study?

Angry birds => Sales

We're carrying this around and letting them collect all this data.

We have to do more to turn the raw into something useful. Knowledge instead of just data

This will be influencing based on the data

Study done at the iSchool Beyond notifications to get users to use an app

Can't assume that everyone is at the action stage.

bar plot

Days when she's really outside of the mean

How can we support this with technology?

Context-aware computing...

Fitbit users lapse after a time - they don't charge it. Not incentivised. Have to account for when they're lapsing

Smartest phone at the time (2006)

Introspection

Apply it to ubigreen

That's all there is to fix it, we need the will power at a society level

Of course there's other applications of behavior change as well :) Health is a big one!