Your Information Profile
What do others know about you?
- Details of the car you drive is available from the Department of Licensing
- The hotel you stayed in last week is known to American Express
- Land’s End knows your measurements
- MCI knows who you call, and from where
- FTD knows who you send flowers to
- If you pay by plastic the grocery store knows all about your preferences and tastes
- Visa and Master Card know where most of your disposable income is spent
In principle, nothing is new here … businesses and
agencies have (necessarily) always known this stuff