Definition of Creativity
	Creativity has two forms: “flash out of the blue” and “incremental revision” • “Flash,” i.e. inspiration, is rare; is it just luck? • “Revision”, i.e. hard work, is common and to a large degree algorithmic
		Advertising agencies are famous for creativity, but in a recent study, 89% of all award-winning ads were an application of one of six templates -- design algorithm