FIT100
Definition of Creativity
Creativity
has two forms: “flash out of the blue” and “incremental revision”
•“Flash,”
i.e. inspiration, is rare; is it just luck?
•“Revision”, i.e. hard work, is common and to a large degree
algorithmic
Advertising agencies are famous for creativity, but in a recent study, 89% of all award-winning ads were an application of one of six templates --
design algorithm