What Do People Think Makes Them Think a Web Site Provides Credible Information?
According to BJ Fogg and his colleagues (2001) at Stanford University…
- Conducted a survey on the Web with 51 items
- 1441 people completed the survey
- Gender: 44% female; 56% male
- Median age: 33 years
- Roughly half from US; half from Finland
- Average years online: 3.7 years
- Average hours online per week: 13.9 hours
Fogg, BJ, et al. (2001). What makes Web sites credible? A report on a large quantitative study. Conference Proceedings of CHI 2001 (pp. 61 – 68). NY, New York: The ACM Press.