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| Communication Design Crafts |
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| the Right Message for the Need |
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| • | Think
like me: organize the info my way |
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| • | Give
me the idea: self-running demos |
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| • | Step
me through: “training wheels,” |
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| wizards,
cue cards |
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| • | Give
me running commentary: IBM’s “info |
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| pops,”
balloon help |
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| • | Tell
me how: online help, user guide |
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| • | Tell
me why: concepts, definitions |
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