| Key Skills and Abilities |
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| • | Left-brain,
right-brain! |
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| • | Creative
abilities |
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| – | Content
creation, graphic design, fluency and |
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| style
(writing, editing, layout, scripting) |
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| – | Empathy,
ability to role-play |
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| • | Analytical
abilities |
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| – | Audience
analysis, task analysis, needs |
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| assessment |
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