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Assignment 4: Communicating Your Design

Now that you have identified a problem, selected a good design, and iterated on that design, it is time to communicate your design. This group assignment communicates your design through a video prototype, a website, a poster, and a pitch.

Milestones

This assignment is worth 20% of your overall course grade:

Project Description

In this assignment, you communicate your design in several forms. You will create a video prototype, a website, a poster, and a pitch to present your work from the entire quarter.

  1. Create a video prototype that illustrates your proposed design. Use the storyboards you created as a basis for your video prototype. Be sure you video conveys all of:

    • the problem
    • the design
    • the context
    • the satisfaction

    Refer to the examples provided in lecture, as well as videos from prior classes, for creating an effective video.

    It is critical that your video be short enough to remain engaging while delivering its content. Your video prototype should probably not be more than 2 minutes long.

    A modern phone can capture video of adequate quality for this assignment. However, if your group does not have access to a camera, we can loan you a low cost camera. Please contact us immediately if this is a need.

  2. Create a project website that provides an overview of the project, presents your video prototype, presents your design process, and introduces team members. At a minimum, it should include links to your Assignment 2 report, your Assignment 3 report, and your poster. Optionally, also include your presentations or other materials.

    Be sure you have updated any documents that course staff said needed fixed before posting (e.g., any report that accidentally included participant identifying information).

  3. Create a poster that communicates your design and your design process to a general audience. The goal is to present your work in a visual form to interested parties from across campus or from industry. You need to quickly convey the most important aspects of your work. The poster must be 32”x40” (portrait, vertical).

  4. Create a pitch that you can deliver together with your poster. This should summarize the problem and your design. It should be no more than 1 minute long. This pitch should convince the audience your problem was worth investigating and that your design effectively addresses it.


Deliverable 4a: Initial Video Prototype – Due: Mar 3, 4:00am

Submit the first version of your video prototype in a portable and playable format. It should be playable on a Windows 7/8 laptop and Mac OS X laptop without special codecs installed (e.g., H.264 in an mp4 container). If you contact us regarding early drafts of your video, we will test that they play properly. It should be sufficiently high-resolution for projection, but sufficiently compressed that it can be played on a typical laptop. It should be less than 50 MB in size.

Remember it should probably not be more than 2 minutes long.

Here are some example video prototypes shown in class:

Submission

Submit via Canvas here:

https://canvas.uw.edu/courses/946041/assignments/2771989

Grading

This milestone is worth 1% of your total grade:

  1. Conveys Problem, Design, Context, and Satisfaction: (70%)
  2. Appropriately Polished and Timed: (30%)

Your video prototype should be complete and will be evaluated as such. But later critique and refinement will help further improve it before the final poster session.


Deliverable 4b: Initial Website – Due: Mar 6, 4am

We will use your websites and video to advertise the poster session. Although this is in an initial website on which you will get feedback and will be able to update, you should submit complete and high-quality versions of your website and video.

Your website will be served from a subdirectory of this course website. You can build your website however you like, but everything needed for your site must be in one directory. Simply build your website and submit the set of static files to be served from your directory as one compressed file.

Submission

Submit a compressed archive (zip, tar, etc.) containing all files needed for you webpage via Canvas here:

https://canvas.uw.edu/courses/946041/assignments/2771992

Grading

This milestone is worth 1% of your total grade:

  1. Completeness of Content: (60%)
  2. Appropriately Polished Presentation: (40%)

Your website should be complete and will be evaluated as such. But later critique and refinement will help further improve it before the final poster session.


Deliverable 4c: Poster Critique and Pitch – Due: Mar 10, 4:00am

Your poster should include:

Your poster should include images and limited amounts of text.

There is a 32”x40” PowerPoint Template available here. You should significantly modify the template to be unique and represent your project. There are additional examples of prior posters here.

During the final poster session, your team will give a one minute pitch to a small group of judges.

Be prepared to give this pitch in section on Friday, Mar 13th. Course staff and other students will give feedback so you can improve before the final poster session.

Submission

Submit your poster via Canvas here:

https://canvas.uw.edu/courses/946041/assignments/2771996

Your poster may be in PPT, PPTX, or PDF format. We have a color plotter that can print posters this size. Your source file is due as above, we will then coordinate with you for proofreading and printing.

Be prepared to give your elevator pitch in class.

Grading

This milestone is worth 1% of your total grade:

  1. Initial Poster: (50%)
  2. Initial Pitch: (50%)


Deliverable 4d: Communication Critique – Due: Completed during section on Mar 13, Friday

This is a flexible critique day. The purpose of this day is to help you refine whichever of your remaining deliverables you feel needs feedback. Be prepared to present your video, website, and/or poster at the critique. This is the last opportunity for you to get in-class critical feedback, so use it wisely.

Submission

Bring at least one of your artifacts to class (e.g., be prepared to show them on a laptop).

Grading

This milestone is worth 0.5% of your total grade and will be graded based on your attendance and participation to the critique.


Deliverable 4e: Final Poster, Final Video, Final Website – Due: Mar 16, Monday, 4:00am

Course staff will have previously coordinated with you to finalize your poster.

Finalize your video prototype and website in advance of the poster session.

Submission

Submit newest versions of all three deliverables (same formats as in Assignments 4a, 4b, 4c) via Canvas:

https://canvas.uw.edu/courses/946041/assignments/2772001

Poster Grading

You final poster is worth 5% of your total grade.

Video Prototype Grading

You final video prototype is worth 5% of your total grade.

Website Grading

You final website is worth 5% of your total grade.


Deliverable 4f: Poster Session - On Mar 16, Monday, 10:30am to 12:20pm.

Come to the poster session to show off your work and engage with your classmates. Present your pitch to a team of judges.

We will not be conducting any particular evaluation at the poster session itself but we will be taking attendance. Take the opportunity present your work, chat with judges, engage with other students, and reflect on a busy and productive quarter.

Grading

This milestone is worth 1.5% of your total grade and will be graded based on your attendance and participation to the poster session.